The managed service provider (MSP) market has become one of the most competitive spaces within the tech industry. MSPs that are successful initially depend on referrals and few loyal customers to expand their business. But what happens when the initial momentum fades? What happens when word-of mouth alone is not enough?
MSPs, despite providing exceptional technical expertise, have a difficult time to draw leads or break into the mid-market or Enterprise segments. Marketing strategies, not technical expertise that drive smart growth in business. This is the reason MSP services that are tailored to your industry’s specific needs can be game changers.
Why MSP Marketing is Not Just “Any Marketing”.
MSPs are enticed to believe that the same strategies for marketing used in restaurants, retail or real-estate are also applicable to them. But the reality is a bit different. Selling IT-related services, cybersecurity solutions or managed cloud services requires a totally different approach. Your customer base is composed of analytical decision makers who are cautious about risk and can be overwhelmed by vendor pitches.
An agency that has experience in MSP is a major advantage. The MSP marketing agency must be able speak your buyers and their language. They are aware of the problems that keep IT managers awake in the night, including issues with security, downtimes or ensuring that business growth is managed without adding additional overhead.
The top agency won’t send out a bunch of random posts or emails. Instead, they’ll design a message which is specific to the needs of your audience and promotes your products as the solution they’ve been searching for.
The Risks of Low-Cost White Label Marketing Options
Many MSPs that are growing fall into the traps of outsourcing marketing to low-cost suppliers or purchasing white-label product. On the surface, these choices seem like a budget-friendly option to ensure that marketing is on the move. However, here’s the truth the common approaches don’t provide effective outcomes.
Templates and blog posts that are written already don’t represent the voice of your brand. They don’t show your skills. They don’t differentiate your MSP from the hundreds of providers who use similar content. What makes people select your business if you are like the rest?
A true MSP marketing company won’t hand you cookie-cutter solutions. A true MSP marketing company will not offer cookie-cutter solutions.
What Does Effective MSP Marketing Look Like?
MSP marketing solutions go beyond than just a nice website or some ads on social media. The first step is to comprehend your business’s position on the market and then create a brand that resonates well with your intended audience. This includes content strategies that are well researched and optimized for the appropriate keywords and lead generation techniques that generate conversion.
Effective marketing requires consistency and commitment. It isn’t possible to achieve lasting growth. MSPs who succeed treat marketing as a continuous investment, not just one-time events.
If you collaborate with a company in marketing that is specialized in strategic MSPs you will get more than just the execution. The agency provides the expertise of a marketing professional that will help determine your options and fine tune your marketing strategies.
This is the right time to stop making assumptions, and get started on growing
If you own an MSP which has grown beyond the initial phase, but the growth has slowed the way you market could be to blame. The generic strategies you employ won’t enable your company to compete against established players in important markets. With the right MSP marketing solutions, you can finally get noticed and connect with your target audience, and scale your business with confidence.
It’s time to stop speculating and begin to grow with marketing that’s built for MSPs, by people who understand the MSP world from the inside out.
